Wyoming as Paragon of Health?

Seems like they are making a go of it, at least where state employees are concerned in the square state that gave us quadruple heart attack sufferer Dick Cheney as their poster boy.

Apparently they're fed up with paying ever increasing premiums for state employees and have decided to do something:

Wyoming Governor Dave Freudenthal (D) has announced a new program for state employees to reward those who engage in healthy behavior, get regular medical checkups and take an active role in their own health. The voluntary Healthier WY program is designed to "educate, engage and empower busy adults and to create a culture of wellness that includes physical activity, good nutrition, annual physicals and smart daily health decisions." The Healthier WY program is open only to employees who participate in the State Employee Group Insurance plan, including employees of community colleges, the University of Wyoming and retirees but does not include family members.

Now I know the Governor is a D, but still, this is not a flaky liberal state. They must believe there's a help to their bottom line if they are going to pay for this. Think they're anything to it?